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How we scaled Aether Media’s AI marketing team with speed and quality

Aether Media is an AI-driven marketing technology company focused on helping advertisers and digital marketers optimize advertising performance through intelligent automation. As the platform scaled and customer demand increased, the company faced the challenge of expanding its core team across engineering, marketing, and operations—without slowing down product execution. To support this growth, Aether Media partnered with OnHires to build a structured, multiregional hiring program designed to deliver speed, precision, and strong cultural alignment across all roles.

Client:

Aether Media

Industry:

AI & ML

Country:

Tel Aviv, Center, Israel

Service:

Pay-Per-Hire

Background

Aether Media operates in the marketing technology space, delivering an AI-powered platform that enables advertisers to optimize and scale digital campaigns more effectively. With rapid platform adoption and increasing operational complexity, the company required experienced specialists across both technical and go-to-market functions.

Given the competitive talent market in Israel and the need for strong domain expertise, Aether Media needed a recruitment partner capable of building high-quality pipelines quickly while maintaining a consistent hiring process across roles.

Challenges

To support its next stage of growth, Aether Media needed to scale its team efficiently while ensuring each hire could operate at a high level within a fast-moving AI product environment.

Specialized AI and marketing talent scarcity in a competitive local market

Parallel hiring across engineering, marketing, and operations

Distributed decision-making and multiple stakeholders per role

Need for a standardized hiring process with clear evaluation signals

High expectations for execution speed without quality trade-offs

Solution

OnHires implemented a comprehensive pay-per-hire recruitment strategy, taking full ownership of the hiring lifecycle from role calibration to offer management. We worked closely with Aether Media’s leadership to align on expectations, seniority levels, and success criteria for each position.

Our approach focused on building role-specific pipelines, maintaining tight feedback loops, and ensuring transparency throughout the hiring process.

Created detailed role descriptions and calibrated scorecards for each position

Built targeted sourcing pipelines using LinkedIn Recruiter, GitHub, niche job boards, and OnHires channels

Conducted structured interviews, including pre-screening, technical assessments, and seniority-based evaluations

Ran weekly hiring operations with fast feedback cycles and blocker resolution

Managed offer negotiations, compensation alignment, and onboarding coordination

Results

The partnership enabled Aether Media to scale its team efficiently while maintaining strong execution standards across product and marketing functions. Each hire contributed immediately to platform development and campaign performance.

5 specialized roles successfully closed

46% faster time-to-hire compared to previous cycles

Improved first-round interview pass rates through upfront calibration

100% offer acceptance rate

All hires passed probation successfully

OnHires fully organized the recruitment process—from initial sourcing to final onboarding—ensuring precision matching for each role. Close collaboration with Aether Media’s leadership and transparent hiring operations allowed the company to scale without disrupting product delivery timelines.

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Full Stack Developer

Senior Full Stack Developer

Marketing Coordinator

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Within a short timeframe, Aether Media strengthened its core team with professionals who combined technical expertise, marketing acumen, and strong collaboration skills. The structured hiring approach delivered not only speed but long-term value through high retention and performance alignment.

OnHires delivered a highly structured and transparent hiring process. All roles were closed efficiently, communication was clear at every stage, and the candidates matched both our technical and cultural expectations.

Founder

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