Hiring sales talent for SOFi Products

Companies in sustainable packaging need strong commercial talent to bring eco-friendly products to market and build lasting relationships with business buyers.

As SOFi Products continued growing its compostable product offering, it needed to strengthen its sales function with an Account Executive who could support customer acquisition, communicate product value clearly, and help expand the company’s commercial reach. Because sales plays a direct role in category growth and market adoption, the company needed a structured hiring process that could identify the right candidate quickly without compromising on quality.

Hiring for sales roles in sustainable packaging requires more than general account management experience. Companies need candidates who can communicate product benefits, understand buyer needs, and position sustainability-focused solutions in a practical, commercially relevant way.

SOFi Products needed to hire an Account Executive who could support business growth and represent the value of compostable packaging products to potential customers. This required a candidate with strong communication skills, sales ability, and the confidence to work in a product category shaped by both commercial and environmental considerations.

Because experienced sales professionals with relevant B2B experience are in high demand, the company needed a recruitment process that could move efficiently while maintaining a clear and structured evaluation framework.

OnHires implemented a recruitment strategy tailored to SOFi Products’ commercial hiring needs and sustainable packaging market.

We began with role calibration sessions to define the responsibilities, expectations, and success criteria for the Account Executive position. The focus was on sales capability, customer communication, commercial ownership, and the ability to position eco-friendly packaging products effectively in B2B conversations.

We then launched a targeted sourcing pipeline across sales, account management, and B2B commercial talent pools. Structured interview workflows and calibrated scorecards helped standardize candidate evaluation, while weekly hiring operations improved stakeholder alignment, accelerated feedback, and reduced delays throughout the process.

OnHires managed the recruitment process end to end, from sourcing and screening to offer coordination and onboarding support.

The structured recruitment process helped SOFi Products strengthen its sales capabilities while maintaining speed and candidate quality.

By aligning recruitment with the specific needs of the role, the company was able to hire an Account Executive who could contribute directly to customer acquisition and commercial growth. This reduced hiring friction, improved confidence in candidate selection, and supported stronger sales execution in a competitive product category.

The result was a more efficient hiring workflow and a stronger commercial foundation for continued growth in sustainable packaging.

Roles successfully filled:

This case demonstrates how structured recruitment can help sustainable packaging companies hire commercial talent more effectively.

By aligning hiring with product positioning, market needs, and business growth priorities, SOFi Products was able to strengthen its team with the right sales expertise and improve hiring efficiency for a critical role.