How OnHires helped Zenmo grow its commercial team for AI-powered marketing software

Software companies in the marketing technology space need strong commercial talent to translate product value into pipeline growth and long-term customer relationships.

As Zenmo continued expanding its AI-driven platform for marketing analytics and automation, it needed to strengthen its commercial team with a Business Development Manager who could support growth, open new opportunities, and help position the platform in a competitive market. Because the product sits at the intersection of AI, analytics, and marketing performance, the company needed a structured hiring process that could identify the right candidate quickly without compromising on quality.

Hiring for business development roles in AI-powered software requires more than general sales experience. Companies need candidates who can understand product value, communicate clearly with business stakeholders, and sell into markets where technology, data, and performance outcomes all matter.

Zenmo needed to hire a Business Development Manager who could help drive commercial growth for its marketing software platform. This required a candidate with strong B2B sales ability, relationship-building skills, and the capacity to work effectively in a product category shaped by analytics, automation, and AI-driven positioning.

Because experienced commercial professionals with relevant SaaS and martech exposure are in high demand, the company needed a recruitment process that could move efficiently while maintaining a clear and structured evaluation framework.

OnHires implemented a recruitment strategy tailored to Zenmo’s software environment and commercial hiring needs.

We began with role calibration sessions to define the responsibilities, expectations, and success criteria for the Business Development Manager position. The focus was on pipeline development, stakeholder communication, commercial ownership, and the ability to position AI-powered marketing software in a way that resonated with business buyers.

We then launched a targeted sourcing pipeline across SaaS sales, business development, martech, and commercial talent pools. Structured interview workflows and calibrated scorecards helped standardize candidate evaluation, while weekly hiring operations improved stakeholder alignment, accelerated feedback, and reduced delays throughout the process.

OnHires managed the recruitment process end to end, from sourcing and screening to offer coordination and onboarding support.

The structured recruitment process helped Zenmo strengthen its commercial capabilities while maintaining speed and candidate quality.

By aligning recruitment with the specific needs of the role, the company was able to hire a Business Development Manager who could contribute directly to pipeline growth, market expansion, and customer-facing execution. This reduced hiring friction, improved confidence in candidate selection, and supported a stronger commercial foundation for scaling the business.

The result was a more efficient hiring workflow and better support for growth in a competitive AI marketing software category.

Roles successfully filled:

This case demonstrates how structured recruitment can help software companies hire commercial talent more effectively.

By aligning hiring with product positioning, market needs, and growth priorities, Zenmo was able to strengthen its team with the right business development expertise and improve hiring efficiency for a critical role.