How OnHires Helped VIATechnik Scale Its Construction Technology Team | Case Study
VIATechnik is an engineering and construction technology company focused on digital transformation for the built environment. Its solutions support architects, engineers, contractors, facility owners, and operators through integrated digital tools, including the Voyager Digital Twin platform for facility operations and management.
Client:
VIATechnik
Industry:
Other
Country:
Chicago, Illinois, United States
Service:
Recruitment
Background
Construction technology companies need strong teams that can support both product development and market positioning.
As VIATechnik continued expanding its digital transformation services and technology offerings, it needed to strengthen both its engineering capabilities and brand communication function. This required hiring specialists who could contribute to platform development on one side and support positioning, messaging, and content execution on the other.
To support growth efficiently, the company needed a structured hiring process that could identify strong candidates quickly while keeping evaluation standards high across very different role profiles.
Challenges
Hiring in construction technology requires candidates who can combine domain relevance with execution strength.
VIATechnik needed to hire for two distinct roles. The Fullstack Developer role required technical versatility, product thinking, and the ability to contribute across frontend and backend development. The Marketing Content and Brand Manager role required strong communication skills, brand understanding, and the ability to translate complex industry offerings into clear market-facing content.
Because these positions supported both product and growth functions, the company needed a recruitment process that could evaluate each profile effectively while maintaining speed and consistency.
High demand for technical and brand-focused specialists with relevant industry experience
Need for candidates who could support both product development and market positioning
Parallel hiring across engineering and marketing functions
Requirement for structured evaluation across technical and communication-based roles
Competitive market for high-quality talent in specialized sectors
Solution
OnHires implemented a recruitment strategy tailored to VIATechnik’s construction technology environment and growth needs.
We started with role calibration sessions to define success criteria, responsibilities, and interview structure for each position. For the Fullstack Developer role, the focus was on technical depth, development flexibility, product contribution, and collaboration skills. For the Marketing Content and Brand Manager role, evaluation centered on content strategy, brand communication, industry messaging, and the ability to support business growth through clear and effective positioning.
We then launched targeted sourcing pipelines across software engineering, B2B marketing, brand, and content talent pools. Structured interview workflows and calibrated scorecards helped create consistency in evaluation, while weekly hiring operations ensured faster feedback and better alignment across stakeholders.
OnHires managed the recruitment process end to end, from sourcing and screening to offer coordination and onboarding support.
Role calibration sessions with tailored hiring criteria for each position
Targeted sourcing across engineering, brand, and content talent pools
Structured interview workflows for technical and marketing roles
Weekly hiring operations to improve speed and transparency
End-to-end recruitment management from sourcing to offer stage
Results
The structured recruitment process helped VIATechnik strengthen both its technical and brand capabilities while maintaining speed and candidate quality.
By aligning recruitment with the specific needs of each role, the company was able to hire specialists who could contribute directly to platform development and external positioning. This reduced hiring friction, improved candidate evaluation, and supported more effective cross-functional team growth.
The result was a stronger foundation for continued expansion across product delivery and market communication.
2 hires successfully completed
56 percent faster time to hire
Improved first-round pass rates through stronger role calibration
Better candidate fit across engineering and marketing roles
Stronger support for digital product growth and brand communication
Roles successfully filled:
Marketing Content and Brand Manager
This case demonstrates how structured recruitment can help construction technology companies scale both technical and go-to-market functions more effectively.
By aligning hiring with business priorities, role-specific requirements, and growth goals, VIATechnik was able to build a stronger team capable of supporting digital product development and clearer market positioning.
OnHires helped us run a more structured and efficient hiring process across two very different functions. Their team understood our needs well and delivered strong candidates who matched both our technical and brand goals.
CEO
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