How OnHires helped SOULMATES hire a COO for growth in beauty distribution

Wholesale and distribution businesses depend on strong operational leadership to manage growth, coordinate teams, and turn commercial opportunities into scalable execution.

As SOULMATES continued expanding its portfolio of cosmetic brands and distribution activity in Ukraine, it needed to strengthen its leadership team with a Chief Operating Officer. Because this role directly influenced operational efficiency, internal coordination, and business growth, the company needed a structured hiring process that could identify the right executive quickly without compromising on quality.

Hiring for senior operational leadership roles requires more than general management experience. Companies need candidates who can combine strategic thinking with practical execution, build structure across teams, and support sustainable business growth in competitive markets.

SOULMATES needed to hire a COO who could help lead operations, improve internal processes, and support the scaling of a beauty distribution business. This required a candidate with strong leadership capability, commercial awareness, and the ability to operate effectively in a fast-moving wholesale environment.

Because experienced operational leaders with relevant background are in high demand, the company needed a recruitment process that could move efficiently while maintaining a clear and structured evaluation framework.

OnHires implemented a recruitment strategy tailored to SOULMATES’ wholesale environment and executive hiring needs.

We began with role calibration sessions to define the responsibilities, expectations, and success criteria for the COO position. The focus was on leadership capability, operational management, cross-functional coordination, growth readiness, and the ability to bring structure to a scaling distribution business.

We then launched a targeted sourcing pipeline across operations leadership, executive management, and wholesale-related commercial talent pools. Structured interview workflows and calibrated scorecards helped standardize candidate evaluation, while weekly hiring operations improved stakeholder alignment, accelerated feedback, and reduced delays throughout the process.

OnHires managed the recruitment process end to end, from sourcing and screening to offer coordination and onboarding support.

The structured recruitment process helped SOULMATES strengthen its leadership capabilities while maintaining speed and candidate quality.

By aligning recruitment with the specific needs of the role, the company was able to hire a COO who could contribute directly to operational maturity, internal coordination, and business growth. This reduced hiring friction, improved confidence in candidate selection, and supported a stronger executive foundation for the next stage of company development.

The result was a more efficient hiring workflow and better support for scaling the business in the Ukrainian beauty distribution market.

Roles successfully filled:

This case demonstrates how structured recruitment can help wholesale and distribution companies hire executive talent more effectively.

By aligning hiring with operational priorities, leadership needs, and long-term business goals, SOULMATES was able to strengthen its team with the right executive expertise and improve hiring efficiency for a critical role.