How OnHires Helped SmartyAds Scale Its Programmatic Advertising Team
SmartyAds is a global provider of programmatic advertising technology, offering Demand Side and Supply Side platforms for advertisers, publishers, and agencies. The company enables omnichannel campaign execution and advanced monetization strategies across digital ecosystems. As demand for programmatic solutions increased, SmartyAds needed to strengthen its internal marketing and analytics capabilities to support growth and platform expansion.
Client:
SmartyAds
Industry:
Other
Country:
United States
Service:
Recruitment
Background
Operating in the programmatic advertising space requires a strong combination of data analysis, product understanding, and marketing execution.
SmartyAds was scaling its platform while expanding its global presence. This created the need for professionals who could interpret data, optimize campaigns, and drive go to market strategy in a highly competitive AdTech environment.
Challenges
Hiring for programmatic advertising companies requires candidates who understand both technology and performance marketing dynamics.
SmartyAds needed to hire roles that directly impacted business growth, including marketing leadership and analytical support functions. At the same time, the company was operating in a competitive talent market where experienced AdTech professionals were in high demand.
Ensuring alignment between product, marketing, and business teams was essential during the hiring process.
Limited pool of candidates with hands on programmatic advertising experience
High competition for senior marketing leadership roles
Simultaneous hiring across analytical and strategic positions
Need for alignment between marketing, product, and revenue teams
Requirement for structured evaluation of both analytical and leadership skills
Solution
OnHires designed a recruitment approach tailored to AdTech and performance marketing environments.
We started with role calibration sessions to define expectations for both analytical and leadership positions. For the Business Analyst role, focus was placed on data interpretation and platform understanding. For the Head of Marketing role, evaluation centered on growth strategy, team leadership, and campaign execution.
Targeted sourcing pipelines were then launched across AdTech and marketing communities, supported by weekly hiring operations to maintain speed and transparency.
Recruiters experienced in AdTech and performance marketing hiring
Targeted sourcing across global marketing and analytics talent pools
Structured scorecards combining data expertise and leadership evaluation
Dedicated pipelines for analytical and marketing roles
Full cycle recruitment ownership from sourcing to onboarding
Results
The collaboration enabled SmartyAds to strengthen its marketing and analytical capabilities while maintaining high hiring standards.
A structured hiring process improved both speed and quality of candidate selection.
3 key hires completed across marketing and analytics roles
53 percent faster time to hire
Improved first round interview accuracy
Stronger alignment between marketing strategy and product capabilities
Greater visibility and predictability across hiring processes
Beyond immediate hires, the engagement helped SmartyAds build a more scalable recruitment approach for future team expansion.
Stronger employer presence within AdTech communities
More efficient internal hiring coordination
This case demonstrates how structured recruitment helps AdTech companies scale growth and analytics teams while maintaining alignment between data, product, and marketing functions.
OnHires helped us strengthen our marketing and analytics team with a clear and efficient hiring process. Their understanding of the AdTech space made it easier to find the right candidates.
CEO
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