How OnHires helped Rexsoft strengthen its sales team for software services growth

Software development companies need strong commercial talent to connect technical capabilities with real business opportunities and long-term client relationships.

As Rexsoft continued expanding its custom software development services, it needed to strengthen its sales team with a professional who could support lead generation, client communication, and growth across multiple industries. Because service-based software businesses rely heavily on commercial clarity and strong relationship-building, the company needed a structured hiring process that could identify the right candidate quickly without compromising on quality.

Hiring for sales roles in software development requires more than general commercial experience. Companies need candidates who can understand service-based offerings, communicate technical value clearly, and build trust with potential clients in complex B2B environments.

Rexsoft needed to hire a Sales Manager who could help expand the company’s client base and support growth across several verticals. This required a candidate with strong sales instincts, communication skills, and the ability to operate effectively in a business centered on custom software delivery and digital transformation.

Because experienced sales professionals with relevant B2B and tech-services exposure are in high demand, the company needed a recruitment process that could move efficiently while maintaining a clear and structured evaluation framework.

OnHires implemented a recruitment strategy tailored to Rexsoft’s software services environment and commercial hiring needs.

We began with role calibration sessions to define the responsibilities, expectations, and success criteria for the Sales Manager position. The focus was on pipeline development, client communication, service positioning, consultative selling, and the ability to contribute effectively in a custom software business.

We then launched a targeted sourcing pipeline across sales, business development, B2B software services, and digital transformation talent pools. Structured interview workflows and calibrated scorecards helped standardize candidate evaluation, while weekly hiring operations improved stakeholder alignment, accelerated feedback, and reduced delays throughout the process.

OnHires managed the recruitment process end to end, from sourcing and screening to offer coordination and onboarding support.

The structured recruitment process helped Rexsoft strengthen its commercial capabilities while maintaining speed and candidate quality.

By aligning recruitment with the specific needs of the role, the company was able to hire a Sales Manager who could contribute directly to client acquisition and business development. This reduced hiring friction, improved confidence in candidate selection, and supported a stronger commercial foundation for scaling software services in competitive markets.

The result was a more efficient hiring workflow and better support for long-term growth across the company’s target industries.

Roles successfully filled:

This case demonstrates how structured recruitment can help software development companies hire commercial talent more effectively.

By aligning hiring with service positioning, market needs, and growth priorities, Rexsoft was able to strengthen its team with the right sales expertise and improve hiring efficiency for a critical role.