How OnHires helped Realm expand its event-driven sales team in home services

Home services platforms need strong customer-facing teams to connect with homeowners, build trust early, and turn interest into qualified opportunities.

As Realm expanded its reach in renovation and home-building support, it needed to strengthen its event-driven sales function with part-time event sales representatives who could engage potential customers and support lead generation in real-world settings. Because first-touch interactions are especially important in trust-based service categories like home renovation, the company needed a structured hiring process that could identify the right candidates quickly without compromising on quality.

Hiring for event-based sales roles in home services requires more than general sales experience. Companies need candidates who can communicate clearly, build rapport quickly, and represent the brand effectively in customer-facing environments.

Realm needed to hire part-time event sales representatives who could support outreach and customer acquisition efforts tied to its home renovation advisory platform. This required candidates with strong interpersonal skills, confidence in live interactions, and the ability to represent a service-focused brand in a credible and engaging way.

Because strong event sales talent can be difficult to find and evaluate consistently, the company needed a recruitment process that could move efficiently while maintaining a clear and structured evaluation framework.

OnHires implemented a recruitment strategy tailored to Realm’s home services environment and event-based sales hiring needs.

We began with role calibration sessions to define the responsibilities, expectations, and success criteria for the Part-Time Event Sales Representative position. The focus was on communication ability, customer interaction skills, brand representation, and the ability to contribute effectively in live, event-driven settings.

We then launched a targeted sourcing pipeline across event sales, customer-facing, and lead generation talent pools. Structured interview workflows and calibrated scorecards helped standardize candidate evaluation, while weekly hiring operations improved stakeholder alignment, accelerated feedback, and reduced delays throughout the process.

OnHires managed the recruitment process end to end, from sourcing and screening to offer coordination and onboarding support.

The structured recruitment process helped Realm strengthen its event-driven sales capabilities while maintaining speed and candidate quality.

By aligning recruitment with the specific needs of the role, the company was able to hire representatives who could contribute directly to customer engagement and lead generation. This reduced hiring friction, improved confidence in candidate selection, and supported stronger outreach efforts in a service category where trust and first impressions matter.

The result was a more efficient hiring workflow and better support for expanding Realm’s customer acquisition efforts in the home services market.

Roles successfully filled:

This case demonstrates how structured recruitment can help home services companies hire customer-facing sales talent more effectively.

By aligning hiring with brand needs, communication requirements, and customer acquisition goals, Realm was able to strengthen its team with the right event sales talent and improve hiring efficiency for a critical growth role.