How OnHires Helped Move2Play Scale Its Consumer Product Team
Move2Play is a US-based toy company that creates movement-based toys designed to promote screen-free play and healthy development for children aged 0 to 7. As the company expanded its product distribution and retail growth efforts, it needed to strengthen its team across supply chain management and marketplace advertising.
Client:
Move2Play
Industry:
Other
Country:
California, United States
Service:
Recruitment
Background
Consumer product companies in the children's toy space need strong operational execution behind both product delivery and revenue growth.
As Move2Play continued scaling its business, it needed to improve two essential areas at the same time: supply chain efficiency and performance across key retail channels. To support this growth, the company required specialists who understood both operational complexity and marketplace-driven sales execution.
This created a need for a structured hiring process that could help identify high-fit candidates quickly while keeping the process efficient and aligned with business priorities.
Challenges
Hiring for consumer product businesses requires candidates who can contribute directly to operational stability and commercial growth.
Move2Play needed to hire for two very different but equally important roles. The Supply Chain Manager had to ensure reliable product flow, inventory coordination, and operational efficiency. The Amazon and Walmart Advertising Expert needed to drive visibility, performance, and growth across major retail marketplaces.
These roles required highly specific experience, and the talent pool was competitive. The company needed a recruitment process that could assess both operational and performance marketing capabilities with clarity and speed.
High demand for specialists with marketplace and supply chain experience
Need for candidates who could directly support both operations and revenue growth
Parallel hiring across operational and performance-focused roles
Requirement for role-specific evaluation criteria and structured decision-making
Competitive market for experienced consumer product talent
Solution
OnHires implemented a recruitment strategy tailored to Move2Play’s consumer product and retail growth environment.
We began with role calibration sessions to define clear hiring criteria for each position. For the Supply Chain Manager role, the focus was on logistics coordination, inventory management, vendor communication, and operational efficiency. For the Amazon and Walmart Advertising Expert role, we aligned on performance marketing experience, channel expertise, campaign optimization, and marketplace growth capabilities.
We then launched targeted sourcing pipelines across supply chain, consumer goods, and retail media talent pools. Structured evaluation frameworks helped the client assess candidates more consistently, while weekly hiring operations kept communication clear and the process moving efficiently.
OnHires managed the engagement end to end, from sourcing and screening to offer coordination and onboarding support.
Role calibration sessions with clear hiring criteria for each position
Targeted sourcing across supply chain, consumer goods, and retail advertising talent pools
Structured evaluation workflows for operational and performance-focused roles
Weekly hiring operations to maintain speed and transparency
End-to-end recruitment management from sourcing to offer stage
Results
The structured hiring approach helped Move2Play strengthen both its operational and commercial capabilities while maintaining speed and candidate quality.
By aligning recruitment with the specific needs of each role, the company was able to hire specialists who could contribute directly to product delivery, retail channel performance, and overall business growth. This reduced hiring friction and improved the efficiency of the process for internal stakeholders.
The result was a stronger team foundation to support continued scaling across product operations and marketplace growth.
2 hires successfully completed
52 percent faster time to hire
Improved first-round pass rates through stronger role calibration
Better candidate fit across supply chain and retail advertising roles
Stronger alignment between operational execution and growth strategy
Roles successfully filled:
Amazon and Walmart Advertising Expert
This case demonstrates how structured recruitment can help consumer product companies scale both operational and growth-focused teams at the same time.
By aligning hiring with business priorities and role-specific requirements, Move2Play was able to build a stronger internal team capable of supporting efficient product delivery and better marketplace performance.
OnHires helped us hire for two very different but equally important roles with great speed and clarity. Their structured approach made the process more efficient and helped us find candidates who matched our business needs well.
CEO
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