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How OnHires helped Flexify.finance build its commercial and compliance team for cross-border payments growth

Flexify.finance is a payment gateway provider that helps merchants accept and process payments across the CIS, Ukraine, Europe, and Asia. Its platform supports major card networks and digital wallets alongside multi-currency processing, recurring billing, payouts, and split payments, giving e-commerce, subscription, and digital goods businesses a way to operate across borders without stitching together multiple providers.

Client:

Flexify.finance

Industry:

FinTech

Country:

Global

Service:

Executive Search

Background

Cross-border payment providers grow along two tracks at once: the commercial engine that brings in new merchants and markets, and the legal and compliance backbone that keeps the business operating within an increasingly complex, multi-jurisdiction regulatory environment. Neither track can lag behind the other for long without creating real business risk.

As Flexify.finance expanded its merchant base and geographic coverage, the company needed to strengthen its go-to-market capacity with two business development managers and a brand manager to sharpen its market positioning, while a product owner took ownership of platform roadmap decisions. At the same time, operating a multi-currency, multi-jurisdiction payment gateway meant the legal and compliance function had to scale in step, with a compliance officer, a middle legal counsel, and a senior legal counsel all needed to manage regulatory exposure across the markets Flexify serves.

A DevOps engineer and an HR director rounded out the hiring program, reflecting a company scaling its technical infrastructure and its internal operations simultaneously. OnHires was engaged to run this full slate of searches as one coordinated hiring effort.

Challenges

Payments is a sector where commercial and legal hiring can't be treated as separate workstreams. Business development managers need enough fluency in payments infrastructure and merchant risk to sell credibly into the sector, while legal counsel candidates need genuine payments or fintech regulatory experience rather than general corporate law backgrounds that don't transfer cleanly to card-network rules, AML requirements, and cross-border compliance regimes.

Sourcing senior and middle legal counsel simultaneously added a layer of complexity: the two roles needed clearly differentiated seniority and scope so candidates weren't competing for the same mandate, and so the eventual reporting structure made sense from day one. Compliance officer candidates, meanwhile, needed to be evaluated not just on regulatory knowledge but on their ability to operate inside a fast-moving payments business without becoming a bottleneck.

On the commercial side, competition for experienced payments BDMs is intense across a crowded fintech hiring market, and strong candidates typically field multiple competing offers within days of entering a process, putting pressure on the speed of the entire pipeline.

Differentiating scope and seniority between simultaneous middle and senior legal counsel searches

Verifying genuine payments and fintech regulatory experience rather than general corporate legal backgrounds

Sourcing business development managers with credible payments-industry fluency in a competitive fintech hiring market

Evaluating compliance officer candidates for both regulatory depth and operational speed

Coordinating eight roles across commercial, legal, product, and technical functions without losing momentum on any one search

Solution

OnHires started by calibrating each role against Flexify.finance's actual organizational structure, distinguishing the middle and senior legal counsel mandates clearly before sourcing began, and building a payments-specific technical brief for the DevOps search to reflect the infrastructure demands of a live payment gateway.

Sourcing for the legal and compliance roles prioritized candidates with direct fintech or payments regulatory backgrounds, screened through structured interviews focused on real regulatory scenarios rather than general legal credentials. For the commercial roles, OnHires targeted business development professionals with existing payments-sector networks and relevant merchant-side or PSP experience, moving quickly given the competitive pressure on strong BDM candidates.

Weekly hiring syncs kept all eight searches visible to Flexify.finance's leadership at once, allowing offer decisions to move fast on roles where candidates had competing options, while compensation alignment was handled proactively to avoid late-stage renegotiation.

Calibrated middle and senior legal counsel scopes upfront to avoid overlapping mandates

Sourced legal and compliance candidates through targeted outreach to fintech-regulatory specialists

Built a payments-specific technical brief to evaluate DevOps candidates against real infrastructure demands

Ran structured interviews focused on applied regulatory and payments scenarios rather than generic credentials

Managed compensation alignment early to reduce late-stage offer renegotiation on competitive BDM candidates

Results

Flexify.finance completed 9 hires across business development, brand, product, legal, compliance, DevOps, and HR, giving the company a fuller commercial and regulatory foundation to support its cross-border expansion. With middle and senior legal counsel now in place alongside a dedicated compliance officer, the legal function is positioned to keep pace with the company's growing market footprint.

On the commercial side, two business development managers and a brand manager give Flexify.finance more capacity to pursue new merchant relationships and sharpen how the company positions itself in a crowded payments market.

9 hires successfully completed across commercial, legal, product, and technical functions

Accelerated hiring on business development managers despite high competition for experienced payments talent

Improved first-round pass rates through fintech-specific regulatory and payments screening

Better candidate alignment with the distinct scopes of the middle and senior legal counsel roles

Stronger combined commercial and compliance capacity to support cross-border payments growth

Roles successfully filled:

Business Development Manager

Brand Manager

Compliance Officer

Middle Legal Counsel

Senior Legal Counsel

Payments companies grow commercially and legally at the same time, or they run into risk they aren't staffed to manage. Hiring for both tracks well means evaluating BDM candidates on payments fluency and legal candidates on real regulatory exposure, not treating either as a generic search.

OnHires' coordinated approach gave Flexify.finance a commercial and compliance bench built for the specific complexity of cross-border payments, rather than a set of hires assembled one role at a time.

"We needed legal, compliance, and commercial hires who actually understood payments, not generalists. OnHires screened for that specifically, and it showed in the quality of every candidate we saw."

CEO

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