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How OnHires Helped Ferrazcreative Strengthen Its Digital Product Design Team

Ferrazcreative is a digital design company that partners with innovative businesses to create digital products and websites that improve user experience, strengthen brand perception, and support conversion-focused growth. Its work combines product thinking, design execution, and user-centered strategy to help clients build stronger digital experiences.

Client:

Ferrazcreative

Industry:

Web-Development, Web-Design

Country:

Toronto, Canada

Service:

Recruitment

Background

Digital design companies depend on strong product design talent to turn business goals into intuitive user experiences and high-performing digital products.

As Ferrazcreative continued growing its work across digital product design and website development, it needed to strengthen its team with a Digital Product Designer who could contribute to both user experience quality and client delivery. Because design directly affects product usability, conversion, and customer perception, the company needed a structured hiring process that could identify the right candidate quickly without compromising on quality.

Challenges

Hiring in digital product design requires more than reviewing portfolios. Companies need candidates who can combine visual quality, product thinking, and user-centered decision-making in real business environments.

Ferrazcreative needed to hire a Digital Product Designer who could support client-facing digital projects and contribute to high-quality product and website experiences. This required a candidate with strong UX and UI skills, a clear understanding of product design principles, and the ability to collaborate effectively in a fast-moving service environment.

Because skilled digital product designers remain in high demand, the company needed a recruitment process that could move efficiently while maintaining a strong bar for craft, communication, and role fit.

High demand for experienced digital product designers

Need for a candidate who could balance UX thinking with strong visual execution

Requirement for design talent that could support both product and website projects

Competitive hiring market for high-quality product design specialists

Need for a structured hiring process with clear evaluation criteria

Solution

OnHires implemented a recruitment strategy tailored to Ferrazcreative’s digital design environment and hiring needs.

We began with role calibration sessions to define the responsibilities, success criteria, and evaluation logic for the Digital Product Designer position. The focus was on product thinking, UX and UI capabilities, portfolio quality, communication skills, and the ability to contribute effectively in a client-oriented design setting.

We then launched a targeted sourcing pipeline across product design, UX, UI, and digital design talent pools. Structured interview workflows and calibrated scorecards helped standardize candidate evaluation, while weekly hiring operations improved stakeholder alignment, accelerated feedback, and reduced delays throughout the process.

OnHires managed the recruitment process end to end, from sourcing and screening to offer coordination and onboarding support.

Role calibration sessions with tailored hiring criteria for the Digital Product Designer role

Targeted sourcing across product design, UX, and UI talent pools

Structured interview workflows for craft, collaboration, and role-fit evaluation

Weekly hiring operations to improve speed and transparency

End-to-end recruitment management from sourcing to offer stage

Results

The structured recruitment process helped Ferrazcreative strengthen its design capabilities while maintaining speed and candidate quality.

By aligning recruitment with the specific needs of the role, the company was able to hire a designer who could contribute directly to product quality, user experience, and client project execution. This reduced hiring friction, improved confidence in candidate selection, and supported more reliable delivery across digital design work.

The result was a more efficient hiring workflow and a stronger creative foundation for continued growth in product and website design services.

1 hire successfully completed

31 percent faster time to hire

Improved first-round pass rates through stronger role calibration

Better candidate fit for a key digital product design role

Stronger support for UX quality and client delivery

Roles successfully filled:

This case demonstrates how structured recruitment can help digital design companies hire product talent more effectively.

By aligning hiring with design quality, user experience goals, and client delivery needs, Ferrazcreative was able to strengthen its team with the right product design expertise and improve hiring efficiency for a critical creative role.

OnHires helped us make our hiring process more focused and efficient. Their team understood the kind of design talent we needed and delivered a strong candidate who matched both our standards and our working style.

CEO

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