How OnHires Helped DoveHero Scale Its Marketing Automation Growth Team
DoveHero is a marketing automation platform designed to help businesses streamline communication across multiple channels, including WhatsApp, email, and SMS. The platform enables teams to build campaigns using drag-and-drop tools, automate workflows, and optimize performance through segmentation and A/B testing.
Client:
DoveHero
Industry:
Other
Country:
Dubai
Service:
Recruitment
Background
In the MarTech space, growth depends heavily on the ability to combine product capabilities with strong go-to-market execution.
As DoveHero expanded its platform and customer base, it needed to strengthen both its business development and marketing functions to support acquisition, partnerships, and revenue growth.
Challenges
Hiring for marketing automation platforms requires candidates who understand both technology and growth dynamics.
DoveHero needed to scale its commercial team with professionals capable of driving user acquisition while also understanding product value and positioning in a competitive MarTech market.
At the same time, hiring needed to happen quickly to support ongoing expansion efforts.
High competition for experienced business development professionals in MarTech
Need for candidates with both product understanding and growth mindset
Simultaneous hiring across business and marketing roles
Alignment between product capabilities and go-to-market strategy
Requirement for structured evaluation of both strategic and execution skills
Solution
OnHires implemented a recruitment strategy focused on growth-oriented roles within the MarTech ecosystem.
We conducted role calibration sessions to clearly define expectations for each position. For the Business Development Manager, emphasis was placed on partnership building and revenue generation. For the Marketing Specialist, evaluation focused on campaign execution, automation tools, and performance optimization.
Targeted sourcing pipelines were launched across regional and international talent markets, supported by structured hiring workflows and weekly alignment sessions.
Targeted sourcing within MarTech and growth marketing communities
Structured evaluation combining product understanding and performance mindset
Dedicated pipelines for business development and marketing roles
Weekly hiring operations to ensure speed and transparency
End-to-end recruitment ownership
Results
The structured hiring approach enabled DoveHero to strengthen its growth capabilities without slowing down its expansion.
By aligning hiring with business objectives, the company was able to bring in candidates who could immediately contribute to acquisition and revenue generation.
This resulted in faster execution across marketing campaigns and improved coordination between product and growth teams.
2 key hires successfully completed
51 percent faster time to hire
Improved candidate fit for growth and marketing roles
Stronger alignment between product and go-to-market strategy
Faster execution of marketing and business initiatives
Roles successfully filled:
Marketing Specialist
This case demonstrates how structured recruitment helps MarTech companies scale growth teams efficiently in competitive markets.
By aligning hiring with product positioning and revenue goals, DoveHero was able to build a team capable of driving both customer acquisition and platform adoption. The result was not just faster hiring, but a stronger foundation for sustainable growth.
OnHires helped us quickly find the right people for our growth team. Their structured approach made the hiring process much more efficient and aligned with our business goals.
CEO
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