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How OnHires Helped Discount Lots Scale Its Real Estate Acquisition Team

Discount Lots is a private buyer group that sells affordable land lots across multiple US states directly to customers, without relying on traditional real estate agents. The company focuses on off-market land sales and flexible ownership models, including rent-to-own programs, making land investment more accessible to individual buyers and investors.

Client:

Discount Lots

Industry:

Other

Country:

Boca Raton, Florida, United States

Service:

Recruitment

Background

Real estate companies operating in direct acquisition and land sales need strong internal teams that can manage lead flow, qualify opportunities, and move deals forward efficiently.

As Discount Lots expanded its acquisition efforts across several states, it needed to strengthen key sales and lead management functions that directly impacted deal flow and revenue generation. To support continued growth, the company required a structured hiring process that could identify candidates with the right mix of sales ability, process discipline, and real estate acquisition understanding.

Challenges

Hiring in real estate acquisition requires more than general sales experience. Companies need candidates who can manage high-intent lead pipelines, handle objections, maintain momentum throughout the process, and support deal conversion in a structured way.

Discount Lots needed to hire for two important roles. The Acquisition Closer role required strong communication skills, confidence in closing deals, and the ability to convert qualified leads into completed transactions. The Acquisition Lead Manager role required process ownership, lead qualification discipline, and the ability to keep the top of the funnel organized and productive.

Because both roles had a direct impact on acquisition performance, the company needed a recruitment process that could assess sales capability, role fit, and execution strength with speed and consistency.

High demand for experienced acquisition and lead management talent

Need for candidates who could directly support pipeline conversion and deal flow

Parallel hiring across closing and lead management functions

Requirement for structured evaluation across sales and process-driven roles

Competitive market for real estate professionals with strong execution skills

Solution

OnHires implemented a recruitment strategy tailored to Discount Lots’ real estate acquisition model and growth goals.

We began with role calibration sessions to define the responsibilities, performance expectations, and evaluation criteria for each position. For the Acquisition Closer role, the focus was on communication, objection handling, conversion ability, and comfort working in a direct sales environment. For the Acquisition Lead Manager role, evaluation centered on lead qualification, follow-up discipline, organization, and the ability to maintain a healthy acquisition pipeline.

We then launched targeted sourcing pipelines across real estate, acquisition, and sales talent pools. Structured interview workflows and calibrated scorecards helped create consistency in evaluation, while weekly hiring operations improved visibility, stakeholder alignment, and process speed.

OnHires managed the recruitment process end to end, from sourcing and screening to offer coordination and onboarding support.

Role calibration sessions with tailored hiring criteria for each position

Targeted sourcing across real estate, acquisition, and sales talent pools

Structured interview workflows for closing and lead management roles

Weekly hiring operations to improve speed and transparency

End-to-end recruitment management from sourcing to offer stage

Results

The structured recruitment process helped Discount Lots strengthen its acquisition team while maintaining speed and candidate quality.

By aligning recruitment with the specific needs of each role, the company was able to hire specialists who could contribute directly to lead conversion, funnel management, and acquisition performance. This reduced friction in the hiring process and improved confidence in candidate selection.

The result was a stronger sales and acquisition foundation to support continued expansion across the company’s land investment business.

2 hires successfully completed

48 percent faster time to hire

Improved first-round pass rates through stronger role calibration

Better candidate fit across acquisition and lead management roles

Stronger support for pipeline efficiency and deal conversion

Roles successfully filled:

Acquisition Lead Manager

This case demonstrates how structured recruitment can help real estate companies scale acquisition and sales functions more effectively.

By aligning hiring with business priorities, pipeline needs, and role-specific execution requirements, Discount Lots was able to build a stronger team capable of supporting faster deal flow and more efficient acquisition operations.

OnHires helped us make our hiring process more focused and efficient. Their team understood the type of talent we needed and delivered strong candidates for roles that were critical to our acquisition workflow.

CEO

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