How OnHires Helped Coinbound Scale Its Web3 Marketing Team
Coinbound is a marketing agency focused on helping crypto and Web3 brands grow through services such as SEO, influencer marketing, paid acquisition, and digital growth strategy. The company works with blockchain and crypto businesses that need specialized marketing support in a highly competitive and fast-moving industry.
Client:
Coinbound
Industry:
Cryptocurrency
Country:
New York, New York, United States
Service:
Recruitment
Background
Web3 marketing agencies need specialists who can deliver measurable growth while understanding the unique dynamics of crypto and blockchain audiences.
As Coinbound expanded its services for Web3 and cryptocurrency clients, it needed to strengthen its paid acquisition capabilities with a PPC Manager who could support campaign execution, performance optimization, and client growth goals. Because paid media plays a critical role in agency performance and client delivery, the company needed a structured hiring process that could identify the right specialist quickly without lowering quality standards.
Challenges
Hiring in Web3 marketing requires more than general paid advertising experience. Companies need candidates who can operate in fast-changing environments, understand digital growth channels, and contribute to results-driven client campaigns.
Coinbound needed to hire a PPC Manager who could support paid campaign strategy and execution across a portfolio of crypto and Web3 clients. This required a candidate with strong analytical skills, hands-on campaign management experience, and the ability to adapt to a niche, performance-focused agency environment.
At the same time, competition for experienced PPC talent made sourcing more difficult, especially for candidates who could combine channel expertise with the speed and flexibility needed in Web3 marketing.
High demand for experienced PPC and paid acquisition specialists
Need for a candidate who could support campaign performance in a Web3 marketing environment
Competitive hiring market for paid media talent
Requirement for structured evaluation of execution skills and role fit
Need to reduce hiring time without compromising candidate quality
Solution
OnHires implemented a recruitment strategy tailored to Coinbound’s Web3 marketing environment and paid media hiring needs.
We began with role calibration sessions to define the responsibilities, success criteria, and evaluation logic for the PPC Manager position. The focus was on paid campaign execution, optimization skills, analytical thinking, channel knowledge, and the ability to perform in a fast-paced agency environment serving crypto and blockchain clients.
We then launched a targeted sourcing pipeline across PPC, paid media, and performance marketing talent pools. Structured interview workflows and calibrated scorecards helped standardize candidate evaluation, while weekly hiring operations improved stakeholder alignment, accelerated feedback, and reduced delays throughout the process.
OnHires managed the recruitment process end to end, from sourcing and screening to offer coordination and onboarding support.
Role calibration sessions with tailored hiring criteria for the PPC Manager role
Targeted sourcing across paid media, PPC, and performance marketing talent pools
Structured interview workflows for campaign execution and optimization evaluation
Weekly hiring operations to improve speed and transparency
End-to-end recruitment management from sourcing to offer stage
Results
The structured recruitment process helped Coinbound strengthen its paid acquisition capabilities while maintaining speed and candidate quality.
By aligning recruitment with the specific needs of the role, the company was able to hire a PPC specialist who could contribute directly to campaign performance and client growth. This reduced hiring friction, improved confidence in candidate selection, and supported stronger internal delivery across paid media services.
The result was a more efficient hiring workflow and a stronger foundation for continued growth in Web3 marketing.
1 hire successfully completed
30 percent faster time to hire
Improved first-round pass rates through stronger role calibration
Better candidate fit for a key PPC role
Stronger support for paid acquisition and campaign performance
Roles successfully filled:
This case demonstrates how structured recruitment can help Web3 marketing agencies hire paid media talent more effectively.
By aligning hiring with client needs, campaign requirements, and role-specific execution priorities, Coinbound was able to strengthen its team with the right PPC expertise and improve hiring efficiency in a competitive market.
OnHires helped us make the hiring process more focused and efficient. Their team understood the kind of PPC expertise we needed and delivered a strong candidate who matched both our pace and our growth goals.
CEO
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