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How OnHires helped Brandvised Trading hire Amazon marketplace talent for ecommerce growth

Brandvised Trading specialises in acquiring, developing, and scaling Amazon FBA brands. Founded by Dor Gefen, the company combines marketplace expertise, ecommerce operations, and brand growth strategies to help promising Amazon businesses increase their commercial performance and long-term value.

Client:

Brandvised Trading

Industry:

E-commerce & Retail

Country:

Israel

Service:

Recruitment

Background

Companies that acquire and scale Amazon FBA brands need experienced marketplace professionals who can take ownership of brand performance across listings, advertising, inventory, pricing, and commercial strategy.

As Brandvised Trading expanded its portfolio of Amazon-based businesses, it needed to strengthen its ecommerce team with an Amazon Brand Manager. The company required a specialist who could manage day-to-day marketplace performance while identifying opportunities to improve visibility, conversion rates, and revenue across multiple products.

Because the role directly affected the growth and profitability of the company’s brand portfolio, Brandvised Trading needed a structured recruitment process capable of identifying a qualified specialist quickly without compromising on marketplace experience or commercial ownership.

Challenges

Hiring for Amazon brand management roles requires a specialised combination of ecommerce knowledge, analytical ability, and hands-on marketplace experience. Candidates need to understand the full Amazon ecosystem rather than focusing on a single area such as advertising or listing optimisation.

Brandvised Trading needed an Amazon Brand Manager who could coordinate several growth levers, including product positioning, catalogue management, pricing, advertising performance, inventory planning, and competitor analysis. The candidate also needed to work confidently with performance data and translate insights into practical improvements.

The strongest Amazon specialists were receiving competitive offers from aggregators, ecommerce agencies, and direct-to-consumer brands. This made it necessary to create a focused sourcing strategy and evaluate candidates against clear, role-specific signals from the beginning of the search.

Limited pool of candidates with end-to-end Amazon FBA experience

Need for both strategic brand ownership and hands-on marketplace execution

Requirement for strong analytical and commercial decision-making skills

Competition from ecommerce aggregators, agencies, and consumer brands

Need for consistent evaluation across several Amazon growth competencies

Solution

OnHires designed a targeted recruitment strategy around Brandvised Trading’s Amazon FBA model, portfolio growth priorities, and expectations for the Amazon Brand Manager position.

We began with a detailed calibration process to define the scope of ownership and the capabilities required for success. The scorecard covered Amazon Seller Central expertise, listing optimisation, advertising performance, inventory coordination, competitor research, commercial analytics, and the ability to manage several product priorities simultaneously.

Our team then mapped relevant ecommerce talent pools and sourced candidates from Amazon-native brands, marketplace agencies, FBA operators, and businesses managing multiple product categories. Structured screening helped distinguish professionals with genuine brand ownership from candidates whose experience was limited to isolated marketplace tasks.

OnHires managed the search end to end, including outreach, candidate qualification, interview coordination, weekly hiring operations, offer management, and onboarding support.

Role calibration covering Amazon operations, analytics, and commercial ownership

Targeted sourcing across Amazon FBA brands and marketplace agencies

Structured evaluation of Seller Central and brand management expertise

Weekly hiring operations with fast feedback and blocker removal

End-to-end recruitment support through offer acceptance and onboarding

Results

The structured search helped Brandvised Trading secure specialised Amazon marketplace talent while reducing delays throughout the recruitment process.

Clear upfront calibration improved the quality of candidates entering the first interview stage and allowed the hiring team to focus on professionals with practical ownership of Amazon brand performance. Weekly feedback cycles also kept candidates engaged and enabled faster decisions in a competitive ecommerce talent market.

Brandvised Trading successfully hired an Amazon Brand Manager capable of supporting marketplace operations, improving product performance, and contributing to the continued growth of its Amazon FBA portfolio.

1 hire successfully completed

35 percent faster time to hire

Improved first-round pass rates through upfront calibration

Better alignment between candidate experience and Amazon FBA requirements

Stronger internal capacity for managing and scaling marketplace brands

Roles successfully filled:

This case demonstrates how specialised recruitment can help ecommerce businesses secure professionals with the right combination of marketplace expertise, commercial thinking, and operational ownership.

By aligning sourcing and evaluation with Brandvised Trading’s Amazon FBA model, OnHires helped the company hire a specialist capable of managing brand performance and supporting the continued expansion of its ecommerce portfolio.

OnHires understood that we needed someone with genuine Amazon brand ownership rather than limited marketplace experience. Their focused approach helped us meet candidates with the right mix of operational knowledge, analytical thinking, and commercial awareness.

CEO

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