How OnHires Helped Beige | Brown Scale Its E-Commerce and Marketing Team
Beige | Brown is an Estonian fashion brand focused on delivering premium-quality apparel and accessories to modern consumers. The company combines strong product design with trend awareness to build a recognizable brand in a competitive fashion market.
Client:
Beige | Brown
Industry:
E-commerce & Retail
Country:
Estonia
Service:
Recruitment
Background
In the fashion industry, growth depends not only on product quality but also on strong digital presence and efficient e-commerce operations.
As Beige | Brown expanded its brand, it needed to strengthen its marketing and online sales capabilities to support customer acquisition and revenue growth.
Challenges
Hiring for fashion e-commerce roles requires candidates who understand both brand positioning and performance marketing.
Beige | Brown needed to scale its marketing and e-commerce functions simultaneously, ensuring that strategy and execution were aligned.
At the same time, competition for experienced digital marketing professionals in the region made hiring more challenging.
High competition for experienced digital marketing professionals
Need for candidates who combine brand and performance marketing expertise
Simultaneous hiring across marketing and e-commerce roles
Alignment between brand strategy and online sales execution
Requirement for structured evaluation of both creative and analytical skills
Solution
OnHires implemented a recruitment strategy tailored to fashion e-commerce companies.
We conducted role calibration sessions to define expectations for both positions. For the Digital Marketing Manager, the focus was on acquisition strategy and campaign execution. For the E-Commerce Manager, priority was placed on platform optimization and conversion performance.
Targeted sourcing pipelines were launched across regional and European talent markets, supported by structured hiring workflows.
Targeted sourcing within e-commerce and fashion marketing communities
Structured evaluation for both creative and performance roles
Dedicated pipelines for marketing and e-commerce hiring
Weekly hiring operations for speed and alignment
Full-cycle recruitment management
Results
The collaboration helped Beige | Brown strengthen its marketing and e-commerce functions while maintaining speed and hiring quality.
By aligning hiring with business goals, the company was able to improve both acquisition and conversion capabilities.
This created a stronger foundation for scaling its brand and online presence.
2 key hires successfully completed
52 percent faster time to hire
Improved candidate fit across marketing and e-commerce roles
Stronger alignment between brand and performance strategy
Faster execution of marketing and sales initiatives
Roles successfully filled:
E-Commerce Manager
This case shows how structured recruitment helps fashion brands scale their marketing and e-commerce capabilities in a competitive environment.
By aligning hiring with growth objectives, Beige | Brown was able to build a team that supports both brand development and revenue generation.
OnHires helped us quickly find the right people for our marketing and e-commerce team. Their structured approach made the hiring process much more efficient.
Founder
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