How OnHires Helped Advery Scale Its Performance Marketing Team
Advery is a performance marketing agency focused on traffic generation and digital advertising solutions. The company helps businesses grow through paid acquisition, campaign management, and performance-driven marketing strategies designed to improve reach, lead generation, and customer acquisition.
Client:
Advery
Industry:
Other
Country:
Hong Kong
Service:
Recruitment
Background
Performance marketing agencies rely on strong media buying talent to drive results across paid channels.
As Advery continued growing its digital marketing and traffic acquisition services, it needed to strengthen its internal team with a media buying specialist who could support campaign execution, optimization, and performance at scale. Because media buying directly impacts client outcomes and agency revenue, the company needed a structured hiring process that could identify qualified candidates quickly while maintaining a strong quality bar.
Challenges
Hiring in performance marketing requires more than platform familiarity. Agencies need specialists who can manage budgets, optimize campaigns, analyze performance data, and make fast decisions in competitive advertising environments.
Advery needed to hire a Media Buyer who could contribute directly to paid acquisition performance and support client campaign growth. This meant finding a candidate with hands-on execution skills, analytical thinking, and the ability to work effectively in a results-driven agency setting.
At the same time, competition for experienced media buyers made sourcing more difficult, especially for candidates with a proven performance marketing background.
High demand for experienced media buyers in digital advertising
Need for a candidate who could directly support traffic acquisition and campaign performance
Competitive hiring market for performance marketing talent
Requirement for structured evaluation of channel knowledge and execution skills
Need to reduce hiring time without compromising candidate quality
Solution
OnHires implemented a recruitment strategy tailored to Advery’s performance marketing environment and hiring goals.
We started with role calibration sessions to define the responsibilities, performance expectations, and evaluation criteria for the Media Buyer position. The focus was on campaign execution, paid traffic management, optimization capabilities, analytical decision-making, and the ability to perform in a fast-moving agency environment.
We then launched a targeted sourcing pipeline across media buying, performance marketing, and digital advertising talent pools. Structured interview workflows and calibrated scorecards helped standardize candidate evaluation, while weekly hiring operations improved stakeholder alignment, accelerated feedback, and reduced delays in the process.
OnHires managed the recruitment process end to end, from sourcing and screening to offer coordination and onboarding support.
Role calibration sessions with tailored hiring criteria for the media buying role
Targeted sourcing across performance marketing and paid acquisition talent pools
Structured interview workflows for campaign execution and optimization skills
Weekly hiring operations to improve speed and transparency
End-to-end recruitment management from sourcing to offer stage
Results
The structured recruitment process helped Advery strengthen its performance marketing team while maintaining hiring speed and candidate quality.
By aligning recruitment with the specific needs of the role, the company was able to hire a media buying specialist who could contribute directly to campaign execution and traffic generation. This reduced hiring friction, improved confidence in candidate selection, and supported stronger internal delivery.
The result was a more efficient hiring workflow and a stronger foundation for continued growth in paid acquisition services.
1 hire successfully completed
36 percent faster time to hire
Improved first-round pass rates through stronger role calibration
Better candidate fit for a core performance marketing role
Stronger support for campaign execution and traffic growth
Roles successfully filled:
This case demonstrates how structured recruitment can help performance marketing agencies hire critical paid acquisition talent more effectively.
By aligning hiring with business priorities, campaign needs, and role-specific execution requirements, Advery was able to strengthen its team with the right media buying expertise and improve hiring efficiency in a competitive market.
OnHires helped us make the hiring process more focused and efficient. Their team understood exactly what we needed in a media buying role and delivered a strong candidate quickly.
CEO
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