How OnHires helped Hailo strengthen its edge AI team across business and engineering roles

Semiconductor companies operating in edge AI need strong cross-functional talent to support both commercial growth and technical adoption.

As Hailo continued expanding its position in the edge AI market, it needed to strengthen its team in two critical areas: strategic business development and technical application support. Because the company serves complex B2B markets where commercial positioning and technical enablement are closely linked, it needed a structured hiring process that could identify the right candidates quickly without compromising on quality.

Hiring in semiconductor and edge AI markets requires more than general tech recruiting. Companies need candidates who can operate in highly specialized environments where technical complexity, product education, and market development all matter.

Hailo needed to hire for two distinct but equally important roles. The Strategic Business Director role required strong commercial judgment, market understanding, and the ability to help drive growth across key verticals. The Application Engineer role required technical depth, product knowledge, and the ability to support customers and partners as they integrated advanced AI processors into real-world use cases.

Because these roles demanded different skill sets but both directly supported business growth, the company needed a recruitment process that could evaluate each profile consistently and efficiently.

OnHires implemented a recruitment strategy tailored to Hailo’s deep-tech environment and hiring needs.

We began with role calibration sessions to define the responsibilities, expectations, and success criteria for each position. For the Strategic Business Director role, the focus was on market development, partnership thinking, stakeholder influence, and commercial execution in emerging AI sectors. For the Application Engineer role, evaluation centered on technical fluency, customer-facing problem-solving, and the ability to support implementation of edge AI solutions across different industries.

We then launched targeted sourcing pipelines across semiconductor, AI, engineering, and strategic business talent pools. Structured interview workflows and calibrated scorecards helped standardize candidate evaluation, while weekly hiring operations improved stakeholder alignment, accelerated feedback, and reduced process delays.

OnHires managed the recruitment process end to end, from sourcing and screening to offer coordination and onboarding support.

The structured recruitment process helped Hailo strengthen its business and technical capabilities while maintaining speed and candidate quality.

By aligning recruitment with the real requirements of each role, the company was able to hire specialists who could contribute directly to commercial growth and technical adoption. This reduced hiring friction, improved confidence in candidate selection, and supported stronger collaboration between business development and engineering functions.

The result was a more efficient hiring workflow and a stronger team foundation for scaling in the edge AI and semiconductor market.

Roles successfully filled:

This case demonstrates how structured recruitment can help semiconductor and edge AI companies hire specialized talent more effectively across different functions.

By aligning hiring with technical complexity, market priorities, and role-specific requirements, Hailo was able to strengthen its team with the right expertise and improve hiring efficiency for critical commercial and technical roles.