How OnHires Helped ABOUT YOU Scale Its E-Commerce Engineering Team
ABOUT YOU is a leading German fashion e-commerce platform offering clothing and accessories from global brands alongside its own collections. Serving millions of Millennial and Gen Z shoppers across Europe, the company combines marketplace dynamics, personalization technology, and strong brand positioning to drive rapid growth. As the platform continued scaling across European markets, strengthening its technical backbone became critical to maintaining performance, security, and seamless user experience.
Client:
ABOUT YOU
Industry:
E-commerce & Retail
Country:
Germany, Europe
Service:
Recruitment
Background
Operating a large-scale fashion marketplace requires robust backend systems, secure infrastructure, and efficient project execution. High traffic volumes, seasonal demand spikes, and rapid feature deployment cycles create constant pressure on engineering and DevOps teams.
ABOUT YOU entered a phase where technical leadership and infrastructure reliability directly influenced customer experience and revenue performance. Hiring needed to support both speed and stability in a competitive German tech market.
Challenges
When ABOUT YOU partnered with OnHires, the company was managing multiple technical initiatives simultaneously, including infrastructure improvements, backend optimization, and cross-team coordination projects.
The hiring environment was highly competitive, particularly for senior Django engineers and DevSecOps specialists. At the same time, alignment across product, engineering, and security teams was essential to avoid bottlenecks during platform scaling.
The recruitment process had to balance urgency with rigorous technical validation.
Strong competition for senior backend and DevSecOps professionals in Germany.
Parallel hiring across project management and engineering roles.
Need for deep technical evaluation tailored to high-traffic e-commerce platforms.
Multiple stakeholders involved across product, infrastructure, and security teams.
Requirement for structured hiring workflows to maintain consistency and speed.
Solution
OnHires implemented a structured recruitment framework designed to support ABOUT YOU’s high-performance engineering environment.
We began with detailed calibration sessions to align on technical expectations, scalability requirements, and cross-functional collaboration standards. Role-specific scorecards were developed to evaluate both hard skills and operational impact.
A targeted sourcing strategy was then launched across German and European talent markets, with weekly hiring operations ensuring transparency and momentum across all roles.
Recruiters experienced in large-scale e-commerce and platform engineering hiring.
Focused sourcing across Germany and broader European tech hubs.
Structured evaluation frameworks for Django, DevSecOps, and technical project management roles.
Dedicated hiring pipelines aligned with platform scalability priorities.
End-to-end recruitment management from sourcing through offer negotiation and onboarding coordination.
Results
Through a disciplined and collaborative hiring process, OnHires helped ABOUT YOU strengthen its technical infrastructure and project leadership capabilities.
The structured approach reduced delays, improved evaluation accuracy, and accelerated hiring timelines during a critical scaling period.
3 senior technical roles successfully closed.
45% faster time-to-hire compared to prior hiring cycles.
Improved first-round screening accuracy through upfront role calibration.
Enhanced collaboration between engineering, product, and security teams.
Greater predictability across concurrent technical hiring tracks.
Beyond immediate placements, the engagement supported ABOUT YOU’s long-term hiring strategy by establishing clearer evaluation standards and more efficient internal coordination between stakeholders.
Stronger employer positioning within the German tech talent market.
Sustainable pipeline for future engineering expansion.
Structured foundation for continued technical scaling.
This case demonstrates how structured executive search enables high-growth e-commerce platforms to scale engineering teams without sacrificing platform stability or delivery speed.
“OnHires helped us strengthen our technical team during a critical growth phase. Their structured approach ensured we moved quickly while maintaining high engineering standards.”
CEO
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Scaling engineering teams in high-growth e-commerce? Let’s design a recruitment framework that supports both speed and platform reliability.
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