How We Helped Better Context Scale Marketing & HR Teams with Speed and Quality
Better Context is a company operating at the intersection of marketing and HR services, combining AI-driven personal branding for executives with ERP-focused recruitment solutions. As the company scaled its product offerings and client base, it needed to strengthen internal teams across engineering, product, and go-to-market functions without slowing down execution or compromising hiring quality. OnHires partnered with Better Context as an embedded recruitment partner to design and execute a structured, multiregional hiring program. We worked closely with leadership to define role success profiles, align expectations across stakeholders, and build role-specific sourcing strategies tailored to both technical and non-technical positions. By introducing calibrated scorecards, structured interviews, and weekly hiring operations, we helped Better Context move faster while maintaining clarity and consistency in decision-making. This approach enabled the company to close priority roles efficiently, improve candidate quality, and establish a repeatable hiring model that continues to support team growth as the business evolves.
Client:
Better Context
Industry:
AI & ML
Country:
Global
Service:
Executive Search
Background
Better Context is a company operating at the intersection of marketing technology and HR services. Its core offerings include an AI-powered personal branding platform for executives and recruitment services focused on ERP ecosystems.
As the company scaled its product and client base, Better Context needed to strengthen its internal team across engineering, product, and go-to-market functions. The challenge was to grow quickly without compromising on quality, domain expertise, or internal alignment.
That’s when Better Context partnered with OnHires.
Challenges
When Better Context approached OnHires, they were facing several hiring challenges typical for fast-growing AI and HR tech companies:
Specialized talent scarcity: candidates needed both strong technical expertise and proven experience in AI, marketing tech, or ERP ecosystems.
Multiple parallel openings across engineering, product, and go-to-market functions.
Distributed decision-making with stakeholders involved across different teams and regions.
Lack of a unified hiring process, leading to slower decisions and inconsistent candidate evaluation.
High competition for senior profiles with strong execution and collaboration skills.
Solution
OnHires embedded a dedicated recruitment team and built a structured hiring framework tailored to Better Context’s business goals.
Market mapping and targeted sourcing across niche talent channels.
Calibrated role scorecards and structured interviews aligned with hiring managers.
Deep intake sessions to align expectations across engineering, product, and commercial teams.
Weekly hiring operations with fast feedback loops and blocker removal.
Offer management, compensation alignment, and onboarding coordination.
Results
Through close collaboration and a process-driven approach, OnHires became an extension of Better Context’s internal hiring function.
53% faster time-to-hire for priority roles.
6 successful hires across engineering, product, and go-to-market tracks.
Improved first-round pass rates through upfront calibration.
Clearer hiring signals and faster decision-making across teams.
A scalable recruitment framework supporting future growth.
Beyond the immediate hires, this partnership helped Better Context establish a consistent and repeatable hiring model. The processes introduced continue to support team growth while maintaining quality and alignment across functions.
Stronger talent pipeline: OnHires built a pre-vetted pool for future hires, reducing ramp-up time and keeping momentum as new priorities emerged.
Higher hiring quality: upfront calibration improved shortlists and increased first-round pass rates, so hiring managers spent time only on truly relevant candidates.
Cross-functional readiness: Better Context built a balanced team structure across engineering, product, and go-to-market, improving collaboration and execution speed.
Scalable hiring model: repeatable pipelines and sourcing playbooks made it easier to reopen similar roles later without restarting the process from scratch.
Stronger talent pipeline: OnHires built a pre-vetted pool for future hires, reducing ramp-up time and keeping momentum as new priorities emerged.
In summary, our work with Better Context proved that speed and quality can coexist when hiring is treated as an operational system. By combining role calibration, structured interviews, and proactive sourcing, we helped the team close priority roles faster and build a hiring model that supports growth across both marketing and HR services.
“OnHires helped us structure our hiring process and close key roles faster than expected. Their understanding of both tech and business needs made a real difference.”
Executive Team Member
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