July 2, 2023

The most demanded specialists in IT: non-technical specialists


Among the most demanded IT jobs, standing separately from highly demanded developers and C-level specialists, there is a large group of so-called non-technical specialists. Despite being non-technical, these often hiring employees are closely connected with the IT department of a modern company. Moreover, they are now on the top roles list of any recruiting agency.

Let us get even more acquainted with the current tendencies in global IT recruiting and learn about non-tech specialists in more detail.

Non-technical IT jobs in demand


Several non-technical roles are reasonably included in the list of in-demand IT careers. These are the following: 

Marketing Specialist

This specialist analyzes the target audience, competitors, and the market for goods and services. Then, based on the obtained data, they develop a product development strategy to increase its recognition and attractiveness to customers and employees.


The market of goods and services is becoming broader and more diverse. The competition in all areas of business is intensifying. The promotion technologies and sales methods are becoming more complicated, simple, and familiar solutions stop working.


Therefore, it is unsurprising that the need for this job has increased by 23% since 2020.


Copywriter and Content Manager

The content manager uses text to achieve brand recognition and, as a result, motivates the reader to the target action. The field of content manager activity is social networks, blog articles, newsletters, ads, and native advertising. They aim to hot the reader’s interest in the enterprise constantly.


It is essential to familiarize yourself with this specialist’s specification before hiring them because, as a rule, they specialize in a narrow area of business. Unlike content managers, copywriters write texts leading directly to sales. In particular, they cope with emails, promotional messages, auto responder scripts, landing pages, or banner slogans.


These two specialists have gone up in the demand rates by on average 39% in 2022 compared to the previous three years.


Sales Manager

This professional is responsible for the initial communication with the client, from the first contact and the company’s services offer to signing a contract. So, the main goal of this expert is to attract new customers to the company.

The need for this expert has increased by 11% by the beginning of 2022 compared to the rates in 2020.


Business Development Manager

This expert must ensure the growth of the enterprise and achieve tangible profits and visible success not only currently but also in the long term. They bring business to new markets, do market research and analytics, build mutually beneficial relationships with partners, and expand the client base.


By the beginning of 2022, the demand for this specialist has grown by 41%.


Business Analyst

This is the non-technical specialist that identifies the problem of the customer’s business and finds the most effective solution. They draw up their concept in the form of requirements that developers will be guided by when creating a product. They deal with requirements at all stages of the current project and act as an intermediary between the client and the programming team.


This specialist’s demand rates have gone up by 9% in the last three years.


Project Manager and Product Manager

In fact, these two experts are not interchangeable because their positions require different professional skills and knowledge. Although in some companies, they may be combined in one role.


The sales manager is in charge of the product as a whole. And the project manager responds to the implementation of specific projects to form the final product.


It is completely natural that these two employees closely interact in their professional spheres.


The need for the product manager has increased by 21%, and the need for the project manager has grown by 26% within the last two years.


Recruiter and Technical Recruiter

The recruiter is engaged in searching and interviewing candidates and leads them from the moment of the interview to the moment these applicants are hired.


The technical recruiter is responsible for the same full-cycle search and selection of candidates. But at the same time, they must deeply understand the technical aspects of the candidates’ assessment.


The recruiter demand rates have gone up by 18% by the end of 2021 compared to the previous two years.


Accountant and Finance Manager

The two positions have much in common, having the same professional qualifications in business or accounting and dealing with the company’s finances.


The main difference is that the finance manager’s main task is related to making long-term decisions and leading the financial department. The accountant focuses more on daily transactions and financial reporting.


The common goal of both experts is to optimize the organization’s financial operations and multiply the profits.


The percentage of hiring these two specialists increased by 11% in 2021 compared to 2019.

The most needed non-tech employees in recent years


This is what the list of the most demanded non-technical IT specialists looks like currently:


  • Copywriter;
  • Content Manager;
  • Sales Manager;
  • Business Development Manager;
  • Project Manager;
  • Recruiter;
  • Marketing Specialist.

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All the aforementioned non-technical IT professions are naturally becoming increasingly demanding since their primary tasks are to optimize business processes, improve business efficiency, and expand the business.

Besides, they serve to increase the organization’s brand awareness and profits.

And, according to these days’ tendencies, the demand for these jobs will only grow in the future.