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How OnHires Supported Vero Networks in Scaling Go-to-Market and Product Teams | Case Study

Vero Networks is a Colorado-based telecommunications company building and operating gigabit fiber internet networks for residential and business customers. The company delivers high-speed fiber internet and home WiFi solutions with a strong focus on reliability, transparency, and community-first service. As Vero Networks continued expanding its fiber infrastructure and market presence, the company needed to scale its go-to-market, product, and customer-facing teams to support growth across multiple regions.

Client:

Vero Networks

Industry:

Telecom

Country:

United States, North America

Service:

Recruitment

Background

Operating a fiber-to-the-premises network requires more than technical infrastructure. Vero Networks’ growth depended on aligning commercial strategy, product insights, and community engagement with the realities of large-scale network deployment.

As expansion accelerated, leadership faced the challenge of hiring roles that combined technical understanding, customer orientation, and strong execution. Scaling the team required a hiring process that could move fast while maintaining clarity across very different role profiles.

Challenges

When Vero Networks partnered with OnHires, the hiring challenge extended beyond simply filling open roles. The company was scaling in a competitive US telecommunications market where speed, alignment, and execution directly impacted growth timelines.

Vero Networks needed to hire across go-to-market, product, and community-facing functions simultaneously, while ensuring each role clearly supported expansion goals and customer experience. At the same time, decision-making involved multiple stakeholders across commercial and operational teams, making alignment and consistency critical.

Limited availability of candidates with hands-on experience in fiber internet, telecommunications, and infrastructure-driven businesses.Limited availability of candidates with hands-on experience in fiber internet, telecommunications, and infrastructure-driven businesses.

Parallel hiring across go-to-market, marketing, product, and customer-facing roles.

Highly competitive US market for senior commercial and product talent.

Multiple decision-makers involved across commercial, product, and operational teams.

Need for a consistent and scalable hiring process across very different role profiles.

Solution

OnHires designed a tailored recruitment program aligned with Vero Networks’ growth strategy and operational realities. The focus was on building clarity upfront, creating predictable hiring flows, and maintaining execution discipline across all open roles.

The engagement combined structured role calibration, targeted sourcing, and weekly hiring operations to ensure speed without sacrificing candidate quality or stakeholder alignment.

Recruiters with experience hiring for telecommunications, infrastructure, and go-to-market roles.

Targeted sourcing across US talent markets with a focus on Colorado and adjacent regions.

Deep intake and calibration sessions to define success criteria for each role.

Custom hiring pipelines tailored to go-to-market, product, and community-facing positions.

Structured interview frameworks balancing domain expertise, execution capability, and collaboration.

Results

Through close collaboration with Vero Networks’ leadership team, OnHires enabled a scalable and repeatable hiring approach that supported growth without disrupting ongoing operations.

The structured process allowed Vero Networks to move faster on critical hires while maintaining confidence in hiring decisions and alignment across teams.

4 key roles successfully closed across go-to-market and product functions.

52% faster time-to-hire compared to previous hiring cycles.

Improved first-round interview pass rates through upfront role calibration.

Hiring aligned with Vero Networks’ expansion strategy and customer experience goals.

Increased predictability across multiple concurrent hiring tracks.

Beyond immediate placements, the engagement resulted in a hiring framework that Vero Networks can continue to use as new roles emerge. This reduced hiring friction and improved collaboration between commercial, product, and operational stakeholders.

Stronger employer positioning within telecommunications and infrastructure talent markets.

Sustainable talent pipeline for future expansion roles.

Ongoing partnership for senior and specialized hiring needs.

This case demonstrates how structured recruitment supports infrastructure-driven companies in scaling teams efficiently while maintaining execution quality and stakeholder alignment.

“OnHires helped us bring structure and speed into a complex hiring phase. Their ability to align commercial, product, and operational stakeholders made a real difference as we scaled.”

CEO

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Looking to scale go-to-market or product teams in a competitive market? Let’s build a hiring strategy that supports growth, just like we did for Vero Networks.

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