How OnHires Helped Wauffle Scale Go-to-Market and Creative Teams | Case Study
Wauffle is a kitchenware brand focused on creating hygienic, durable, and non-toxic products for health-conscious home cooks and families. The company’s flagship product, the Titanware Titanium Cutting Board, is designed to address common hygiene and durability issues found in traditional kitchen tools. By using 100% pure titanium, Wauffle delivers cutting boards that are easy to clean, resistant to bacteria, and built to last. As the brand scaled its product and go-to-market efforts, building the right internal team became critical to supporting growth and customer acquisition.
Client:
Wauffle
Industry:
E-commerce & Retail
Country:
North America, Europe
Service:
Recruitment
Background
Scaling a consumer kitchenware brand requires more than a great product. Wauffle’s growth depended on building strong go-to-market and creative capabilities to support paid acquisition, product research, and content production.
As demand increased, the team needed to move fast while maintaining clarity across roles, expectations, and performance metrics. Hiring had to support rapid execution without sacrificing quality, collaboration, or brand consistency.
Challenges
When Wauffle partnered with OnHires, the hiring challenge extended beyond simply filling open roles.
The company was hiring across marketing, research, and creative functions simultaneously, while competing for talent in highly saturated digital markets. Each role required a different skill set, evaluation framework, and performance signal, making consistency and alignment essential.
At the same time, leadership needed a hiring process that could scale predictably and deliver results without slowing down go-to-market momentum.
Limited availability of experienced performance marketing and creative talent.
Parallel hiring across go-to-market, product research, and creative roles.
Highly competitive market for media buyers and video production specialists.
Multiple stakeholders involved in hiring decisions across functions.
Need for a consistent and scalable hiring process across very different role profiles.
Solution
OnHires designed a tailored recruitment program aligned with Wauffle’s growth goals and operational pace.
The focus was on creating clarity upfront through calibrated role scorecards, building role-specific sourcing strategies, and maintaining strong execution through weekly hiring operations. This ensured speed, transparency, and alignment across all open roles.
The engagement allowed Wauffle to scale multiple hiring tracks in parallel while preserving quality and candidate experience.
Recruiters experienced in hiring go-to-market and creative roles for consumer brands.
Targeted sourcing across relevant talent markets and platforms.
Deep intake and calibration sessions to define success criteria per role.
Custom hiring pipelines tailored to marketing, research, and creative positions.
Structured interview frameworks balancing execution, creativity, and collaboration.
Results
Through close collaboration with Wauffle’s leadership team, OnHires enabled a scalable and repeatable hiring approach that supported fast growth without disrupting ongoing operations.
The structured process allowed the team to move faster on critical hires while maintaining confidence in hiring decisions and long-term team fit.
4 key roles successfully closed across go-to-market and creative functions.
50% faster time-to-hire compared to previous hiring cycles.
Improved first-round interview pass rates through upfront role calibration.
Hiring aligned with Wauffle’s growth and brand positioning strategy.
Increased predictability across multiple concurrent hiring tracks.
Beyond immediate placements, the engagement resulted in a hiring framework that Wauffle can continue using as new roles emerge. This reduced hiring friction and improved collaboration between marketing, product research, and creative stakeholders.
Stronger employer positioning within competitive digital talent markets.
This case demonstrates how structured recruitment helps consumer brands scale teams efficiently while maintaining execution quality, speed, and cross-functional alignment.
“OnHires helped us bring clarity and speed into a fast-moving hiring phase. Their structured approach and ability to manage multiple roles in parallel made a real difference for our growth.”
CEO
Looking for similar results?
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