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Senior Marketing Manager

We are seeking a highly skilled and experienced Senior Marketing Manager to join our dynamic team. As the Senior Marketing Manager, you will play a pivotal role in driving Latipay's marketing strategies, brand awareness, and market expansion initiatives across our diverse portfolio of services, including online payments, virtual accounts, deliverable FX, and remittance services.

Location

Hybrid

level

Senior

Department

Financial

Type

Full-time

About company

Our client is a first-to-market, fully compliant financial technology (FinTech) business. Their platform provides an online solution that focuses on enterprise-level clients.
The platform allows Chinese payers to pay for goods and services with CNY (Chinese Yuan) whilst our New Zealand/Australian business receives full payment directly in their home currency in real-time, at no cost to the business.

Requirements

6+ years of B2B experience in field marketing or relevant marketing area; global payments experience a plus
Experience in targeting the ex-pat community and Asian businesses operating in Western markets would be highly advantageous
Results-driven and willing to go the extra mile to achieve targets;
Strong understanding of digital marketing strategies, including social media, content marketing, SEO, and paid advertising.
Demonstrated ability to develop and execute successful marketing campaigns, driving customer acquisition and retention.
Analytical mindset with a data-driven approach to decision-making and a strong proficiency in marketing analytics tools. Creative and innovative thinker, able to identify and capitalize on market opportunities.
Ability to thrive in a fast-paced and dynamic environment, adapting quickly to changing priorities.
Excellent strategic thinking skills with the ability to make data-driven decisions
Creative, out-of-the-box thinking

Responsibilities

Developing and executing comprehensive marketing plans to drive customer acquisition and retention across multiple service offerings
Crafting compelling messaging and content across various channels to effectively communicate the value of our services to target audiences
Managing digital marketing campaigns, including SEO, SEM, social media, and email marketing, tailored to each service category
Collaborating with cross-functional teams to optimize customer experience and product positioning for different financial solutions
Analyzing market trends, competitor activities, and customer insights to identify growth opportunities across all service segments
Building and maintaining strong relationships with strategic partners and industry stakeholders to drive collaboration and business expansion
Monitoring and reporting on key marketing metrics to measure campaign effectiveness and ROI across the entire service portfolio

Senior Marketing Manager

About company

Requirements

Responsibilities

Perks & Benefits

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