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Media Buyer for Paid Traffic

In this role, you will plan, set up, and manage campaigns on Google, Pinterest, Instagram, and Facebook. You will analyze the results to identify patterns and trends that can help us improve the efficiency of the ads. Ability to utilize data and customer insights to make decisions, recommendations, and hypotheses about customer behaviors. Identify and analyze competitor techniques, as well as benchmark performance against competitors. Possess deep knowledge of digital performance media channels (SEM, Social, Video & Programmatic Display) platforms, tactics, and data strategy

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Location
Remote
level
Middle
Department
Marketing
Type
Full-time

About company

Biz Launch Equity is a bootstrapped, profitable, 100% remote, ~7 person team of thoughtful individuals who value autonomy and impact. We’re eager to make a product our customers fall in love with over and over again. We’ve been building products, services, and software that focuses on better solutions, without the hassle of manual data entry or complex UI. Our goal: double the productivity of every entrepreneur.

Requirements

Experience buying media on at least one marketing platform: Facebook, Instagram, TikTok, Google, or one we have not heard of before.

Responsibilities

  • Manage the ads account and drive growth.
  • Maintain profitable ROAS while going through growth and fluctuations.
  • Strategize, execute, and manage a variety of ad campaigns from conception to creative to execution to analysis. We want thought leaders.
  • Continuously measure and optimize campaign performance while also establishing benchmarks and recommending future A/B tests.
  • Develop marketing strategies and marketing plans to support and achieve the business objectives.
  • Leveraging real-time data dashboards and a plethora of reporting tools, you will be tasked with communicating campaign performance and creating a clear roadmap for the future
  • Devise and evaluate methods for collecting data, such as surveys, questionnaires, and options polls.
  • Gather data on consumers, competitors, and market conditions.
  • Prepare reports and present results to the team and management. Make data-driven decisions on where and how to improve.
  • Negotiate and talk with the rep to quickly troubleshoot and ask for resources.

Perks & Benefits

Paid time off

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