Head of Marketing

• Experience in Marketing of 5+ years with managing a team of 2+ years; 
• Hands-on expertise in one or more core marketing instruments (SEO, Paid Search, PR so on);
• Previous experience with B2B product marketing in IT (1+ year);
• Fluent in written and spoken English;
• Experience with CRM systems and CRM Marketing - Sales flows (Hubspot will be a plus);
• Deep knowledge and experience with building and maintaining marketing analytics; 
• Understanding of paid and free marketing channels, experience with GoogleAds, Reddit, etc;
• Proven record of participation in international events as a sponsor and exhibitor;
• Certifications and a degree in the field of Marketing;
• E-mail sequence awareness is a plus;
• ChatGPT and other LLMs are a plus;
• Experience with international markets (UK, USA, EU, MENA, LATAM);
• Previous experience in AdTech (Programmatic) - will be a huge plus.

**Skills: **

• High level of autonomy without a need for constant supervision;
• Ability to deliver constant feasible results;
• Perfect soft-skills;
• Enthusiasm and open-mindedness to test new and creative approaches, and collaborate with a big team beyond the marketing department; 
• High standards and sense of responsibility towards the final results delivered by the Marketing team (marketing is our face so we put a lot of attention to avoiding any mistakes or inconsistencies made by the marketing team);
• Structured thinking and detail-oriented approach;
• Analytical mindset;
• Orientation towards result;
• Ability for creative thinking.

• Evaluate the effective setup of the marketing team and plan on the expansion, where necessary;
• Create and maintain reporting for lead generation, budget spending and apply a data-driven approach for its allocation: we expect an increase in the amount of leads by at least 10% and conversion rate by at least  5% within the first 6 months of the employment;
• Create a marketing strategy for each product and department as a whole, and control its realization;
• Directly or through the employees create a PR communication strategy and put company leaders in front of the Top Industry media;
• Be the owner of all marketing activities related to in-house products (email marketing, PPC campaigns, PR activities, awards, blog, etc);
• Marketing analysis of the industry trends/competitors to find potential areas of focus and growth; 
• Plan and organize company participation in the events as exhibitors, sponsors, and attendees;
• Management of the marketing team consisting of both in-house and external team members (freelancers);
• Create a framework of competitive research;
• Initiate, evaluate, and implement marketing activities as suggested by the team;
• Work in close collaboration with the Business Development, Product, and Account Management teams to develop accurate marketing strategies/activities and assess their effectiveness.

• Flexible work setup: Choose between fully remote, hybrid, or office-based in Kyiv, Odesa, or Mykolaiv with refreshments/snacks and dedicated spaces for relaxation and leisure activities;
• Professional growth: Join a strong team, access courses, and conferences, and utilize our electronic library for continuous learning;
• Performance-based annual salary reviews: Fair and competitive compensation tied to your work performance;
• Work-life balance: Enjoy 22 paid vacation days per year;
• Well-being support: Comprehensive medical insurance, paid sick leaves, and access to a corporate psychologist;
• Vibrant corporate culture: Offsite parties, celebrations, team-building activities, sporting events, and corporate gifts/bonuses.