Head of Marketing

We are currently looking for an ambitious professional to fill the position of Head of Marketing. As a Head of Marketing, you will be on track of all the important industry changes and company updates, make sure we stand out and deliver the right messages to our audience maintain a high level of brand recall as well as increase the number of leads and the in-bound sales as a result. You will work with all the current channels and will be at the spear edge of the Marketing innovation integrating it in the process of constant improvement of our market Voice.

As a company, we believe in the power of talent rather than bureaucracy and will ensure maximum support in your initiatives, but will expect a high level of responsibility, self-discipline, ownership of marketing processes, and a final result in return. You have to be an energetic self-starting person with perfect soft skills and a get-things-done attitude.

Growth Opportunities at SmartyAds:

At SmartyAds, we deeply value the development and advancement of our team members. As a testament to our commitment, over 90% of our managerial roles are filled by individuals who have risen through our internal ranks.

For those stepping into the role of Head of Marketing, there's a clear trajectory towards the esteemed position of Chief Marketing Officer (CMO). As our marketing division expands and as we establish specialized teams for distinct international markets, this progression becomes even more pronounced. Envision this as a multi-year journey, laden with opportunities and achievements.

Team Lead

About company

SmartyAds is a global product company that specializes in the development of AdTech products and operates its own full-stack programmatic ecosystem that comprises SSP, DSP, and AdExchange.


  • Experience in Marketing of 5+ years with managing a team of 2+ years; 
  • Hands-on expertise in one or more core marketing instruments (SEO, Paid Search, PR so on);
  • Previous experience with B2B product marketing in IT (1+ year);
  • Fluent in written and spoken English;
  • Experience with CRM systems and CRM Marketing - Sales flows (Hubspot will be a plus);
  • Deep knowledge and experience with building and maintaining marketing analytics; 
  • Understanding of paid and free marketing channels, experience with GoogleAds, Reddit, etc;
  • Proven record of participation in international events as a sponsor and exhibitor;
  • Certifications and a degree in the field of Marketing;
  • E-mail sequence awareness is a plus;
  • ChatGPT and other LLMs are a plus;
  • Experience with international markets (UK, USA, EU, MENA, LATAM);
  • Previous experience in AdTech (Programmatic) - will be a huge plus.

**Skills: **

  • High level of autonomy without a need for constant supervision;
  • Ability to deliver constant feasible results;
  • Perfect soft-skills;
  • Enthusiasm and open-mindedness to test new and creative approaches, and collaborate with a big team beyond the marketing department; 
  • High standards and sense of responsibility towards the final results delivered by the Marketing team (marketing is our face so we put a lot of attention to avoiding any mistakes or inconsistencies made by the marketing team);
  • Structured thinking and detail-oriented approach;
  • Analytical mindset;
  • Orientation towards result;
  • Ability for creative thinking.


  • Evaluate the effective setup of the marketing team and plan on the expansion, where necessary;
  • Create and maintain reporting for lead generation, budget spending and apply a data-driven approach for its allocation: we expect an increase in the amount of leads by at least 10% and conversion rate by at least  5% within the first 6 months of the employment;
  • Create a marketing strategy for each product and department as a whole, and control its realization;
  • Directly or through the employees create a PR communication strategy and put company leaders in front of the Top Industry media;
  • Be the owner of all marketing activities related to in-house products (email marketing, PPC campaigns, PR activities, awards, blog, etc);
  • Marketing analysis of the industry trends/competitors to find potential areas of focus and growth; 
  • Plan and organize company participation in the events as exhibitors, sponsors, and attendees;
  • Management of the marketing team consisting of both in-house and external team members (freelancers);
  • Create a framework of competitive research;
  • Initiate, evaluate, and implement marketing activities as suggested by the team;
  • Work in close collaboration with the Business Development, Product, and Account Management teams to develop accurate marketing strategies/activities and assess their effectiveness.

Perks & Benefits

  • Flexible work setup: Choose between fully remote, hybrid, or office-based in Kyiv, Odesa, or Mykolaiv with refreshments/snacks and dedicated spaces for relaxation and leisure activities;
  • Professional growth: Join a strong team, access courses, and conferences, and utilize our electronic library for continuous learning;
  • Performance-based annual salary reviews: Fair and competitive compensation tied to your work performance;
  • Work-life balance: Enjoy 22 paid vacation days per year;
  • Well-being support: Comprehensive medical insurance, paid sick leaves, and access to a corporate psychologist;
  • Vibrant corporate culture: Offsite parties, celebrations, team-building activities, sporting events, and corporate gifts/bonuses.
Apply now