LavinMedia: Scaling Digital Marketing Operations with Speed and Precision
LavinMedia is a leading digital marketing company specializing in exclusive, prequalified lead generation across high-demand B2C industries — including Home Improvement, Aging in Place, Healthcare, Entertainment, and Financial Services. Their rapid expansion required a structured, scalable hiring operation that could deliver high-quality talent across marketing, analytics, engineering, and operations without slowing down the business. OnHires partnered with LavinMedia as an embedded hiring team, owning sourcing, screening, calibration, and offer management end-to-end across multiple regions.
Client:
LavinMedia
Industry:
Digital Marketing
Country:
Toronto, Ontario, Canada (Multiregional)
Service:
Recruitment Process Outsourcing (RPO)
Background
LavinMedia provides risk-free, contract-free, exclusive lead generation solutions at scale. Their business relies on high execution speed, strong data-driven processes, and a deep understanding of marketing performance.To sustain growth, they needed to strengthen their internal teams with specialists in performance marketing, analytics, engineering, and operations - all while ensuring precision, speed, and alignment with their fast-paced environment.
Challenges
The company needed to fill multiple specialized roles in parallel, all requiring deep domain knowledge and measurable execution ability. The talent market was competitive, decision-making was distributed across regions, and LavinMedia required a unified process with clear hiring signals and consistent calibration.
Scarcity of specialized digital marketing and analytics talent
Multiple parallel openings across functions
Distributed stakeholders and cross-regional decision making
Need for consistent evaluation and structured processes
High bar for execution speed and data literacy
Solution
OnHires built a multi-regional hiring engine tailored to LavinMedia’s requirements. We conducted upfront calibration with hiring managers, designed structured scorecards, managed weekly hiring operations, and built actionable sourcing playbooks for each role. Our team handled everything from first outreach to final negotiation, ensuring fast, predictable outcomes:
Created role-specific sourcing playbooks
Implemented calibrated, structured interviews with scorecards
Led weekly hiring operations and blocker resolution
Managed compensation alignment and offer negotiation
Coordinated onboarding timelines for smooth transitions
Results
The partnership enabled LavinMedia to hire high-impact talent quickly while maintaining consistency and quality. The new hires strengthened marketing execution, improved analytics capabilities, and supported the company’s operational scale-up.
72% faster time-to-hire
23 hires across digital marketing, tech, and operations
Consistent hiring signals across distributed teams
Streamlined processes that reduced bottlenecks
Across this RPO engagement, we established a full hiring infrastructure for LavinMedia — from sourcing frameworks and structured interviews to weekly hiring ops and offer management. Our team built strong pipelines for every function, streamlined decision-making across regions, and delivered all priority roles at a significantly accelerated pace.We filled the following roles:
Web Designer / HTML Coder
Marketing Specialist
Data Analyst
PHP Developer
Web Designer / HTML Coder
In summary, OnHires delivered a high-performance hiring engine that enabled LavinMedia to scale fast while maintaining quality at every stage. Within the partnership, we closed 23 key roles across marketing, analytics, engineering, and operations - all with a 72% reduction in time-to-hire. This accelerated hiring capacity helped LavinMedia strengthen execution, improve operational bandwidth, and continue scaling without compromising performance or speed.
"OnHires helped us scale fast with high-quality talent across multiple functions, acting as a true extension of our team."
Mike Bochniarz, Sales Director at LavinMedia
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